REBRAND / PACKAGING
Lazarus
Naturals
Lazarus Naturals is an employee-owned company that believes in making high-quality CBD products affordable for those in need.
Lazarus Naturals actively engages in community outreach and assistance programs, striving to produce affordable, high-quality CBD products. Through fair practices, sustainability, and a commitment to bettering the world, they create products that improve lives and inspire positive change.
Lazarus Naturals' rebranding aims to establish a fresh and distinct identity in the CBD market, prioritizing approachability, trustworthiness, and transparency.
The inclusion of a humanistic script word mark in the new logo serves as a representation of the brand's core values and deeply resonates with the intended audience. By incorporating the script font, a personal and friendly touch is added, fostering a genuine connection with customers and cultivating a positive perception of the brand.
Lazarus' voice resonates warmly with customers, effortlessly establishing a genuine connection through its transparent and approachable tone, fostering a profound sense of trust. The rebranding concept embodies a celebration of nature and community, infusing vibrant colours that evoke feelings of trustworthiness and natural harmony.
This unique approach not only communicates effectively but also reflects a deep commitment to holistic options, embracing a humanistic perspective that values authenticity and interconnectedness.