To unify the visual identity, a lively illustrative pattern, inspired by Mexican street art and the liberating journeys migrants aspire to on La Bestia, is introduced. Particularly in specific elements, the overlapping use of this pattern creates a deeper narrative and a humanistic touch, embodying the idea of being perfectly imperfect, much like the resilient women of Las Patronas who print the design themselves.

At the core of Patronas is the art of storytelling. Through captivating photography, the brand aims to breathe life into the powerful narratives of those journeying on the train. These visuals serve not merely as snapshots but as windows connecting the Canadian audience to the profound stories behind the brand.